About Namouf
We sell one thing properly: a leather collar with a brass plate that a stranger can read without a scanner.
Namouf is a small catalog built around a single idea. A dog gets home because someone nearby picks him up and knows who to call, and that only happens if the information is on the dog, in plain sight, in a form that survives mud and time. Everything in the catalog serves that: the collar, its matching leash, an engraved name tag, and a breakaway collar for cats.
The collar
The collar is a leather strap with a contrasting lining, its edges finished and stitched, and a solid brass plate riveted flat to it. The plate is engraved after you order — two lines, up to 20 characters each, usually your dog's name and your phone number. It closes on a brass buckle with a welded D-ring, comes in ten colors and five sizes, and fits necks from 7 to 21.5 inches.