Guides
Guides
How to measure, how to fit, what to engrave, and what to do on the day it matters.
June 12, 2026
Dog collar size chart: how to get it right the first time
A neck-by-neck size chart in inches, how to measure your dog properly, and what to do when he lands between two sizes.
June 28, 2026
How to find a lost dog: the first two hours matter most
What the research says about where lost dogs are actually recovered, and the order of actions that works in the first two hours.
July 14, 2026
What to put on a dog ID tag
One phone number, your dog's name, and nothing else. Why the address is a mistake and what to do with two lines.
July 30, 2026
How tight should a dog collar be?
The two-finger rule, why a loose collar is the dangerous one, and the three moments when you should check the fit again.
August 11, 2026
Choosing a puppy collar: what actually matters in the first year
Why buying big is the wrong economy, when to size up, and what to engrave on a collar your puppy will outgrow.